About Us

Power, Speed, and Inspiration.

These are the three qualities that define an athlete, and at PSI Custom Sportswear, we ensure every client embodies them.

Founded in the summer of 2012, PSI Custom Sportswear (PSI Custom) emerged from our CEO Ben Liu’s recognition of a growing demand for premium triathlon apparel. In early 2011, Ben observed that while a few key players in East Asia produced high-quality apparel, there were none in Southeast Asia. Furthermore, most brands catered to European and American body types, leaving many Asian athletes struggling to find the perfect fit. This presented Ben with the perfect opportunity to start our business.

Our headquarters are located in Ibaraki, Japan, 1.5 hours east of Tokyo, where we focus on pattern, style, and design operations. Meanwhile, our Philippine affiliate handles production. PSI Custom is managed by three visionary founders from different parts of Asia: Japan, Taiwan, and the Philippines.

We are committed to our vision of providing the premium custom sports apparel in the market.